Top 5 Beauty Retail Apps in Tunisia Q2 2023 Performance

In Q2 2023, Tunisia's beauty retail app landscape showcased varying trends in downloads and active users across the top 5 applications. Here's a closer look at each app's performance based on Sensor Tower data.

Nykaa - Beauty Shopping App displayed fluctuating weekly downloads, peaking at 223 in late March and gradually declining to 40 by the end of June. Meanwhile, active users saw a consistent increase, reaching a high of about 611 in early June before slightly dropping to 474 by the end of the quarter.

BeautyStore experienced a varied download trend, starting at 252 in late March, dipping mid-quarter, and rebounding to 226 in mid-June. Although no active user data was available, the download numbers suggest a period of adjustment and growth towards the end of the quarter.

Cheap Makeup for Women saw its weekly downloads peak at 231 in late April, followed by a gradual decline to 60 by the end of June. This indicates a strong initial interest that tapered off as the quarter progressed.

Korean Skincare EU maintained relatively stable weekly downloads, with minor fluctuations and a slight decline towards the end of June. Active users, however, consistently increased, peaking at 755 in the last week of June, reflecting growing user engagement.

FARMASI experienced a mixed download trend, with an early peak of 133 in late April, followed by a significant decline towards the end of the quarter, reaching just 12 downloads in the final week of June. No active user data was available for this app.

For more detailed insights and data, visit Sensor Tower.